In this class, we discussed the increasingly blurred lines between reality and artificial intelligence on social media platforms. This session was designed to improve digital literacy by shedding light on AI influencers and providing practical advice for discerning their presence. Here’s a concise guide to navigating the world of virtual influencers:

Understanding AI Influencers:

What Are AI Influencers?

AI influencers are computer-generated personalities created using advanced graphics and artificial intelligence. They can post content, interact with users, and endorse products just like human influencers.

Their Role in Social Media:

Utilized by brands for marketing due to their controlled messaging and appeal to tech-savvy audiences. They're becoming a staple in advertising, capable of engaging followers 24/7.

Identifying AI-Generated Personalities:

Consistency in Perfection:

AI influencers often showcase a level of perfection in appearance and lifestyle that's consistent and beyond human capability.

Lack of Personal Backstory:

While they may have a crafted persona, AI influencers lack a genuine personal history or real-life experiences.

Engagement Patterns:

Their interactions and responses can seem generic or overly polished, lacking the spontaneity of human communication.

Tips for Savvy Digital Interaction:

Research the Influencer:

Look for interviews, real-life photos, and credible backstories to verify their authenticity.

Analyze Content and Engagement:

Pay attention to how they interact with followers and the nature of their content for signs of AI generation.

Stay Informed:

Keep up with digital trends and discussions about AI in social media to enhance your ability to distinguish between real and artificial influencers.