In this class we explore the phenomenon of TikTok and its role in contemporary digital culture. TikTok offers a platform for easily viewing, creating, and sharing short, entertaining videos, providing a diverse range of content for users to enjoy. From promoting brands to participating in challenges, TikTok has become a versatile tool for individuals and organizations alike. One notable aspect is the ability to control privacy settings, allowing users to decide who can view their posted videos. Whether you're interested in comedy, cooking, or fitness, TikTok offers videos on every topic imaginable.

Key Takeaways and Next Steps:

Explore Diverse Content:

Dive into TikTok to explore videos on a wide range of topics, from humor and entertainment to education and inspiration.

Consider Brand Promotion:

Explore opportunities for promoting your brand or organization on TikTok, leveraging its expansive user base and engaging features.

Engage in Challenges:

Participate in TikTok challenges by creating and sharing your own videos, fostering creativity and connecting with other users in the community.

About social media and younger generations:

Social media users across generations are drawn to visual content such as images and videos.
As a whole, younger generations such as Generation Zers (ages 13-17), millennials (ages 18-34), and Generation Xers (ages 35-54) use social media more frequently than baby boomers (ages 55+).
Young people are also more exposed via social media to important world events and issues that affect society today.
Social media even has a role to play in networking and career enhancement, with sites like LinkedIn helping young people to find employment opportunities and ways of making money.

More information:

https://www.youtube.com/watch?v=DYMmHIOD7wA

https://influencermarketinghub.com/what-is-tiktok/

https://blog.hootsuite.com/tiktok-algorithm/