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Key Takeaways and Next Steps:

What is a Post?

A LinkedIn post is a short format pieces of writing (less than 3000 words).
It can be an update, a quote, a poll, a video, or a promotion.
Adding visuals to your post makes it eye-catching and will attract the attention of the people you are seeking as connections.

Tips for Creating Engaging Posts

Be clear about Why you are posting and what you’d like your audience to understand. Try to bring something to you readers that they will value.
Add an emoji  to break up the text and show your personality.
Write a strong, short opening sentence like: “Don’t make this huge mistake!”
Writing @(Name of Connection) will place your post into their feed, where it may be seen by their connections.
Try sharing something you’ve developed – a checklist, a how-to guide or press release.
Add hashtags (#) which allow readers who follow that hashtag to get notified of your post. Examples: #mentoring #volunterring #lovingRetirement
Make sure you post with no errors. You can edit, but editing after you have posted is frowned upon by the dreaded LinkedIn Algorithm.

What kind of Content is Good for Posts?

*clickbait attracts attention. Example: “how I made 1 million dollars AFTER I retired!

What’s the Process for Posting Content?

Click on the Home Screen Icon on your Linked In Page (House icon)
Click inside the “Start your post” box and enter whatever you want to say. Make sure you spellcheck your entry.
@Mention one or more of your connections so that your post will appear in their feed.
Ask your readers a question so that they interact with your post.
Add a photo or video.
Add hashtags so people with similar interests will see your post.
Click Post! You’re done!

Have fun seeing who has clicked on your post by watching your “Analytics”. You can’t see the names of people who have not commented but you can see the titles of those viewing your posts. Enjoy!